Czas Letni

Logotype redesign retaining
the character of the festival

The scope included a redesign of the logotype for Czas Letni, a Poznań-based festival connected with Short Waves, combining film and music. The aim was to correct the construction of the letterforms, organise the proportions and refine the existing form while preserving its recognisable character and the festival’s existing visual heritage.
¶ The process moved from an analysis of the original logotype, through exploratory sketches, to redrawing the letters and organising the relationships between forms. The final version retains the controlled roughness of the original and its summer character. The letterforms were structurally clarified.