Śliwka Nałęczowska

Botanical lettering as a packaging motif

Śliwka Nałęczowska is an original lettering project created as a competition proposal for praline packaging. The product name was treated as the core design material and developed into an organic composition inspired by leaves and the botanical character of the plum tree. The project builds the packaging around individually crafted letterforms, giving the entire visual layer rhythm, structure and a distinctive character. It shows how custom lettering can become the foundation of a strong packaging design.